On marketing: Cold DMs that actually started conversations

Situation I tried blasting generic launch tweets and got likes but no trials. My ICP was solo founders shipping dev tools, not a broad Twitter audience. Task Get ten qualified conversations with founders who recently launched and might need my workflow product. Action I pulled twenty recent launches from a directory, sent each founder a two-sentence note referencing a specific detail on their poster, and offered one concrete improvement instead of asking for a signup. Result Twelve replies, four calls, two became paying customers. The main lesson: lead with homework on their build, not a link to yours.