On marketing: Raising price doubled conversions on my beta

Situation My beta had steady trials but almost no paid conversions. I priced at $9/mo because I was afraid of scaring early users away. Task I wanted to learn whether the price was filtering out serious buyers or if the product simply was not ready to charge. Action I ran a two-week experiment: kept the old plan visible but defaulted new signups to $19/mo with clearer outcome-based copy on the pricing section. Result Paid conversions doubled, support tickets did not increase, and two customers explicitly said the higher price made the product feel more credible.