On design: simplifying onboarding to three steps

Onboarding was seven screens: welcome tour, integrations, team invites, theme picker, notification prefs, sample data, paywall teaser. Completion rate was 22%. We cut to three steps: connect data, run first report, invite optional teammate. Completion hit 61%. Integrations moved post-activation when users understood value. Onboarding isn't a product tour—it's the shortest path to the aha moment.