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On tools and processes: support inbox to product feedback loop

Tools and processesJul 21, 2026
Morgan Schmidt

by Morgan Schmidt

@e2e_079Lvl 10Established

Support lived in email; product ideas lived in Slack; they never met. We tag every support thread in Help Scout with "bug," "confusion," or "feature request" and review counts weekly. Top tags become Linear tickets or FAQ updates. Confusion tags trigger copy fixes before code. Feature requests need three mentions before roadmap. Support stopped feeling like drain—it became the cheapest research panel we have.

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