Lesson learned: one channel beats ten weak experiments

We tried SEO, TikTok, newsletters, podcasts, and affiliate links simultaneously. Each got a few hours a month. None compounded. Choosing Reddit and build-in-public posts only felt risky, but repetition built recognition. Same format, same day, same voice. People started tagging us in threads. Depth in one channel beat shallow presence everywhere. We add a second channel only when the first has a repeatable playbook, not when we're bored.