Lesson learnedAug 5, 2026
Lesson learned: one channel beats ten weak experiments
We tried SEO, TikTok, newsletters, podcasts, and affiliate links simultaneously. Each got a few hours a month. None com…
MarketingAug 5, 2026
On marketing: writing copy from user interviews
Our homepage sounded like every SaaS site—"streamline," "unlock," "leverage." Conversion was weak because we spoke mark…
SEOAug 4, 2026
On SEO: comparison page that started ranking
We published "Us vs spreadsheets" and "Us vs [incumbent]" pages with honest tradeoffs—not trash talk, specific workflow…