ProductivityAug 5, 2026
On productivity: keeping a single weekly shipping goal
My todo list had forty items labeled urgent. Nothing shipped. I switched to one outcome per week written on Sunday: "Sh…
DesignAug 4, 2026
On design: hero rewrite lifted demo requests
Our hero said "The modern platform for X." Nobody knew what X meant. Demo requests were low despite decent traffic. We…
SEOJul 24, 2026
On SEO: long-tail docs that brought qualified traffic
Blog posts were generic. We rewrote docs as how-to guides tied to real jobs—"how to reconcile Stripe payouts in QuickBo…