What failedAug 5, 2026
What failed cold outreach with a generic pitch
I scraped 200 emails and sent the same three-paragraph pitch about our platform. Two replies. One unsubscribe threat.…
Lesson learnedAug 2, 2026
Lesson learned: distribution beats perfect code early on
I refactored the backend for a month while competitors with worse products grew faster. Code quality mattered to me; cu…
MarketingAug 1, 2026
On marketing: finding users in one niche subreddit
Broad marketing failed. We sold to indie bookkeepers—a tiny niche with active forums and strict self-promotion rules.…