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SEOJul 31, 2026

On SEO: long-tail docs that brought qualified traffic

Blog posts were generic. We rewrote docs as how-to guides tied to real jobs—"how to reconcile Stripe payouts in QuickBo…

What failedJul 30, 2026

What failed my first paid ad campaign

I spent $800 on Meta ads before anyone had organically converted. Creative looked fine—problem, solution, CTA. Landing…

ProductivityJul 30, 2026

On productivity: protecting mornings for build time

Meetings crept into 9am slots until I had no uninterrupted blocks. Coding happened in 25-minute fragments between calls…