MarketingJul 29, 2026
On marketing: finding users in one niche subreddit
Broad marketing failed. We sold to indie bookkeepers—a tiny niche with active forums and strict self-promotion rules.…
Tools and processesJul 28, 2026
On tools and processes: a lightweight QA checklist before launch
We shipped a broken export because I tested happy path only. Now every release runs a ten-item checklist on staging: si…
What workedJul 28, 2026
What worked replying to every early user manually
For the first ninety days, every signup triggered a personal email from me—not automated, templated but customized with…