MarketingJul 29, 2026
On marketing: repurposing build logs into distribution
One weekly build log became a tweet thread, newsletter section, LinkedIn post, and FAQ entry. Same core story, format a…
SEOJul 28, 2026
On SEO: comparison page that started ranking
We published "Us vs spreadsheets" and "Us vs [incumbent]" pages with honest tradeoffs—not trash talk, specific workflow…
What workedJul 27, 2026
What worked cutting scope to ship in a week
Our roadmap had seventeen items labeled "must have for launch." We shipped four. Login, core workflow, export, billing.…