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How to/GuideJul 27, 2026

How I validated an idea before writing code

I almost built a full analytics dashboard because three friends said it sounded cool. Instead I made a Typeform with fi…

Lesson learnedJul 27, 2026

Lesson learned: distribution beats perfect code early on

I refactored the backend for a month while competitors with worse products grew faster. Code quality mattered to me; cu…

MarketingJul 26, 2026

On marketing: finding users in one niche subreddit

Broad marketing failed. We sold to indie bookkeepers—a tiny niche with active forums and strict self-promotion rules.…