How to/GuideJul 27, 2026
How I validated an idea before writing code
I almost built a full analytics dashboard because three friends said it sounded cool. Instead I made a Typeform with fi…
Lesson learnedJul 27, 2026
Lesson learned: distribution beats perfect code early on
I refactored the backend for a month while competitors with worse products grew faster. Code quality mattered to me; cu…
MarketingJul 26, 2026
On marketing: finding users in one niche subreddit
Broad marketing failed. We sold to indie bookkeepers—a tiny niche with active forums and strict self-promotion rules.…