How to/GuideAug 10, 2026
How I shipped a landing page in one weekend
My product worked but my homepage was a Notion doc with a signup link. Embarrassing for demos. I blocked a weekend: Sat…
Lesson learnedJul 26, 2026
Lesson learned: one channel beats ten weak experiments
We tried SEO, TikTok, newsletters, podcasts, and affiliate links simultaneously. Each got a few hours a month. None com…
MarketingJul 26, 2026
On marketing: writing copy from user interviews
Our homepage sounded like every SaaS site—"streamline," "unlock," "leverage." Conversion was weak because we spoke mark…