What failedAug 7, 2026

What failed my first paid ad campaign

I spent $800 on Meta ads before anyone had organically converted. Creative looked fine—problem, solution, CTA. Landing…

Tools and processesJul 24, 2026

On tools and processes: a lightweight QA checklist before launch

We shipped a broken export because I tested happy path only. Now every release runs a ten-item checklist on staging: si…

What workedJul 24, 2026

What worked replying to every early user manually

For the first ninety days, every signup triggered a personal email from me—not automated, templated but customized with…