SEOJul 25, 2026
On SEO: comparison page that started ranking
We published "Us vs spreadsheets" and "Us vs [incumbent]" pages with honest tradeoffs—not trash talk, specific workflow…
Lesson learnedJul 23, 2026
Lesson learned: distribution beats perfect code early on
I refactored the backend for a month while competitors with worse products grew faster. Code quality mattered to me; cu…
MarketingJul 22, 2026
On marketing: finding users in one niche subreddit
Broad marketing failed. We sold to indie bookkeepers—a tiny niche with active forums and strict self-promotion rules.…