MarketingJul 22, 2026
On marketing: writing copy from user interviews
Our homepage sounded like every SaaS site—"streamline," "unlock," "leverage." Conversion was weak because we spoke mark…
SEOJul 21, 2026
On SEO: comparison page that started ranking
We published "Us vs spreadsheets" and "Us vs [incumbent]" pages with honest tradeoffs—not trash talk, specific workflow…
What workedJul 21, 2026
What worked cutting scope to ship in a week
Our roadmap had seventeen items labeled "must have for launch." We shipped four. Login, core workflow, export, billing.…