Tools and processesJul 26, 2026
On tools and processes: support inbox to product feedback loop
Support lived in email; product ideas lived in Slack; they never met. We tag every support thread in Help Scout with "b…
DesignJul 22, 2026
On design: hero rewrite lifted demo requests
Our hero said "The modern platform for X." Nobody knew what X meant. Demo requests were low despite decent traffic. We…
SEOJul 21, 2026
On SEO: internal links that lifted three pages
Our best content was orphaned—no links from homepage or related posts. We added contextual links from high-traffic page…