How to/GuideJul 20, 2026
How I onboarded my first paying customer manually
My first payment came from a founder who signed up, clicked around, and went quiet. I emailed within an hour—not a drip…
Lesson learnedJul 20, 2026
Lesson learned: one channel beats ten weak experiments
We tried SEO, TikTok, newsletters, podcasts, and affiliate links simultaneously. Each got a few hours a month. None com…
MarketingJul 19, 2026
On marketing: writing copy from user interviews
Our homepage sounded like every SaaS site—"streamline," "unlock," "leverage." Conversion was weak because we spoke mark…