What failedAug 6, 2026
What failed building features nobody asked for
I spent three weeks on a collaboration mode because a competitor had it. Not one trial user had requested sharing, comm…
SEOJul 18, 2026
On SEO: comparison page that started ranking
We published "Us vs spreadsheets" and "Us vs [incumbent]" pages with honest tradeoffs—not trash talk, specific workflow…
What workedJul 17, 2026
What worked cutting scope to ship in a week
Our roadmap had seventeen items labeled "must have for launch." We shipped four. Login, core workflow, export, billing.…