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What failedAug 6, 2026

What failed building features nobody asked for

I spent three weeks on a collaboration mode because a competitor had it. Not one trial user had requested sharing, comm…

SEOJul 18, 2026

On SEO: comparison page that started ranking

We published "Us vs spreadsheets" and "Us vs [incumbent]" pages with honest tradeoffs—not trash talk, specific workflow…

What workedJul 17, 2026

What worked cutting scope to ship in a week

Our roadmap had seventeen items labeled "must have for launch." We shipped four. Login, core workflow, export, billing.…