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What failedAug 9, 2026

What failed my first paid ad campaign

I spent $800 on Meta ads before anyone had organically converted. Creative looked fine—problem, solution, CTA. Landing…

Lesson learnedAug 9, 2026

Lesson learned: distribution beats perfect code early on

I refactored the backend for a month while competitors with worse products grew faster. Code quality mattered to me; cu…