MarketingJul 30, 2026

On marketing: finding users in one niche subreddit

Broad marketing failed. We sold to indie bookkeepers—a tiny niche with active forums and strict self-promotion rules.…

Tools and processesJul 28, 2026

On tools and processes: automating release notes from PRs

I hated writing release notes manually and skipped them, so users missed fixes. Now PR titles follow a simple prefix—fe…

What workedJul 27, 2026

What worked posting build logs in niche communities

Weekly build logs beat product updates for us. Each post had three parts: what shipped, what broke, what I'm trying nex…

Lesson learnedJul 27, 2026

Lesson learned: pricing clarity matters more than coupons

We ran a 50% launch discount to "reduce friction." Conversion ticked up; annual value dropped; support got harder becau…