CodingAug 1, 2026
On coding: choosing boring tech for speed
I almost rebuilt on a trendy stack because Twitter said so. Postgres, a monolith, and hosted auth were "boring" but alr…
MarketingJul 25, 2026
On marketing: testing hooks before ad spend
Before ads, we posted five tweet hooks about the same offer—problem-first, outcome-first, contrarian, story, question.…
SEOJul 25, 2026
On SEO: long-tail docs that brought qualified traffic
Blog posts were generic. We rewrote docs as how-to guides tied to real jobs—"how to reconcile Stripe payouts in QuickBo…